Holiday Visitors Will Pedal to Light the 2009 Sign With Battery Power on New Year's Eve

For the first time ever, people can honestly say they helped power the New Year! Visitors to the Duracell Power Lodge in Times Square will have the opportunity to "put the pedal to the metal" and create the energy that will be used to fill batteries and power the iconic numerals 2-0-0-9 that light up as the New Year's Ball drops and the clock strikes midnight.
To capture the energy needed to illuminate "2009," Duracell is inviting guests to the Duracell Power Lodge at the Charmin Restrooms in Times Square to hop on a snowmobike to generate power. The snowmobikes operate through rotary technology, capturing energy through the spinning wheel when the bike is pedaled. From there, power is routed into the Duracell Battery Center where it will be stored until New Year's Eve and trusted to light the night's most important moment.