Russell Simmons, Founder of Simmons Jewelry Co., Presented the 2009 GEM Award for Style

In honor of his exceptional contributions to the fine jewelry industry, Russell Simmons received the coveted Award for Style from the Jewelry Information Center at Friday evening's GEM Awards in Manhattan.

The hip-hop pioneer, entrepreneur, and humanitarian was awarded this prize in recognition of both his innovative jewelry design along with his philanthropic efforts through Simmons Jewelry Co. LL Cool J was tapped to introduce and pay tribute to Russell, his longtime friend and mentor.

The 2009 awards drew hoards of industry leaders and professionals to recognize companies and individuals whose work promotes the visibility and status of fine jewelry and watches to consumers.

The JIC, the consummate authority on these products, specifically praised Russell for his Simmons Jewelry Co. collections that effortlessly fuse urban concepts with chic, of-the-moment design elements. LL Cool J emphasized Russell's connection to numerous charitable endeavors worldwide. Stemming from his passion for both the jewelry industry and the development of underprivileged communities, Russell founded the Diamond Empowerment Fund (DEF) in 2007. Funds from Simmons Jewelry Co.'s "Green Bracelet" provide crucial support for this educational initiative in Africa.

With Russell at the helm, the sophistication of the Simmons Jewelry Co. collections has drawn a new consumer to the jewelry industry -- a consumer receptive and enthusiastic to his modern take on traditional jewelry. The embrace of Russell's unique design will surely perpetuate the jewelry industry's relevance for generations.

Simmons has been instrumental in brining the powerful influence of hip-hop culture to every facet of business and media. His groundbreaking vision has touched music, fashion, finance, television and film, as well as the face of modern philanthropy.

Simmons' company is quickly emerging as an industry leader and design innovator in all jewelry categories. Simmons Jewelry Co. can be found in premier jewelers and fine department stores including Zales, Gordon's Jewelers, Kay Jewelers, Jared the Galleria of Jewelry, Neiman Marcus and Macy's East Department Stores. For more information about Simmons Jewelry Co. and retail locations visit www.simmonsjewelryco.com